Privacy policy

This Privacy Policy describes how www.imperialchoices.com (the “Site” or “we”) collects, uses, and

discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site,

and information necessary to process your purchases. We may also collect additional information if you

contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely

identify an individual (including the information below) as “Personal Information”. See the list below for

more information about what Personal Information we collect and why.

Device information

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie

information, what sites or products you view, search terms, and how you interact with the Site.

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to

optimize our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web

beacons, tags, or pixels [ADD OR SUBTRACT ANY OTHER TRACKING TECHNOLOGIES USED].

Disclosure for a business purpose: shared with our own website [ADD ANY OTHER VENDORS WITH

WHOM YOU SHARE THIS INFORMATION].

Order information

Examples of Personal Information collected: name, billing address, shipping address, payment

information (including credit card numbers [INSERT ANY OTHER PAYMENT TYPES ACCEPTED]), email

address, and phone number.

Purpose of collection: to provide products or services to you to fulfill our contract, to process your

payment information, arrange for shipping, and provide you with invoices and/or order confirmations,

communicate with you, screen our orders for potential risk or fraud, and when in line with the

preferences you have shared with us, provide you with information or advertising relating to our

products or services.

Source of collection: collected from you.

Disclosure for a business purpose: shared with our processor Mongo DB [ADD ANY OTHER VENDORS

WITH WHOM YOU SHARE THIS INFORMATION. FOR EXAMPLE, SALES CHANNELS, PAYMENT GATEWAYS,

SHIPPING AND FULFILLMENT APPS].

Customer support information

Examples of Personal Information collected: [MODIFICATIONS TO THE INFORMATION LISTED ABOVE OR

ADDITIONAL INFORMATION AS NEEDED]

Purpose of collection: to provide customer support.

Source of collection: collected from you.

Disclosure for a business purpose: [ADD ANY VENDORS USED TO PROVIDE CUSTOMER SUPPORT]

[INSERT ANY OTHER INFORMATION YOU COLLECT: OFFLINE DATA, PURCHASED MARKETING DATA/LISTS]

[INSERT FOLLOWING SECTION IF AGE RESTRICTION IS REQUIRED]

Minors

The Site is not intended for individuals under the age of [INSERT AGE]. We do not intentionally collect

Personal Information from children. If you are the parent or guardian and believe your child has provided

us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our

contracts with you, as described above. For example:

We use our site to power our online store.

We may share your Personal Information to comply with applicable law enforcement agency and

Government personal, to respond to a subpoena, search warrant or other lawful request for information

we receive, or to otherwise protect our rights.

[INSERT INFORMATION ABOUT OTHER SERVICE PROVIDERS]

[INCLUDE FOLLOWING SECTION IF USING REMARKETING OR TARGETED ADVERTISING]

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or

marketing communications we believe may be of interest to you. For example:

[INSERT IF APPLICABLE] We use Google Analytics to help us understand how our customers use the Site.

You can read more about how Google uses your Personal Information here:

https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here:

https://tools.google.com/dlpage/gaoptout.

[INSERT IF YOU USE A THIRD PARTY MARKETING APP THAT COLLECTS INFORMATION ABOUT BUYER

ACTIVITY ON YOUR SITE] We share information about your use of the Site, your purchases, and your

interaction with our ads on other websites with our advertising partners. We collect and share some of

this information directly with our advertising partners, and in some cases through the use of cookies or

other similar technologies (which you may consent to, depending on your location).

[INSERT OTHER ADVERTISING SERVICES USED]

For more information about how targeted advertising works, you can visit the Network Advertising

Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-

advertising/how-does-it-work.

You can opt out of targeted advertising by:

[INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED. COMMON LINKS INCLUDE:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-

out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for

sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new

products, services, and offers.

[INCLUDE THE FOLLOWING SECTION IF YOUR STORE IS LOCATED IN OR IF YOU HAVE CUSTOMERS IN

EUROPE]

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European

Economic Area (“EEA”), we process your personal information under the following lawful bases:

[INCLUDE ALL THAT APPLY TO YOUR BUSINESS]

Your consent;

The performance of the contract between you and the Site;

Compliance with our legal obligations;

To protect your vital interests;

To perform a task carried out in the public interest;

For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records

unless and until you ask us to erase this information. For more information on your right of erasure,

please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated

decision-making (which includes profiling), when that decision-making has a legal effect on you or

otherwise significantly affects you.

We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant

effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a

legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for

a small number of hours.

Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a

small number of days.

[INCLUDE THE FOLLOWING SECTION ONLY IF YOU SELL PERSONAL INFORMATION, AS DEFINED BY THE

CALIFORNIA CONSUMER PRIVACY ACT]

Selling Personal Information

Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

[INSERT:

CATEGORIES OF INFORMATION SOLD;

INSTRUCTIONS ON HOW TO OPT-OUT OF SALE;

WHETHER YOUR BUSINESS SELLS INFORMATION OF MINORS (UNDER 16) AND WHETHER YOU OBTAIN

AFFIRMATIVE AUTHORIZATION;

IF YOU PROVIDE A FINANCIAL INCENTIVE TO NOT SELL INFORMATION, PROVIDE INFORMATION ABOUT

WHAT THAT INCENTIVE IS.]